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Profi CRM
BetaA focused CRM for teams running Facebook Lead Ads. Pipeline, role-based access, structured lead profiles, and the AI nudges that keep follow-up from slipping.
Pipeline
01
New lead
Arrives via Facebook webhook or manual entry.
02
In progress
A manager is actively working it.
03
Won
Successfully converted.
04
Lost
Did not convert — with a sub-status so you learn why.
Lost leads carry a sub-status — Documents, City, Not Responding, Age, Salary, Not Target, Qualification, Interested-but-not-now, Family — so you stop guessing and start spotting patterns.
What it does
Opinionated about how leads flow. Quiet about everything else.
- 01
Facebook Lead Ads webhook
Leads land in the system the moment Facebook captures them. No CSV exports, no manual midnight imports.
- 02
Role-based access
Admins see all leads and manage manager invites. Managers work assigned leads and claim from the unassigned pool.
- 03
Structured lead profile
Contact, location, age, specialisation, language level, legalisation status, experience — the fields you'd otherwise carry in your head.
- 04
Activity tracking
Last contact date, next contact date and time, free-text comments. Quiet, but the kind of memory a team actually needs.
Why Profi
Spreadsheets work until they don't.
Generic CRMs are built for outbound sales teams. Lead-ads teams run a different motion — high volume, fast decisions, a small set of recurring reasons leads don't convert. Profi is built for that motion specifically.
Most of what makes a CRM useful is the discipline it enforces. Profi enforces the bits that matter — captured leads, assigned ownership, a forced reason on every lost lead — and gets out of the way of the rest.