← All work · 2025 · Web3
DappRadar: discovery and analytics for Web3
Led product analytics, experimentation, and UX optimisation for the world's leading dApp analytics platform. Expanded coverage to 70+ chains and lifted mobile performance from under 20 to 50+.
About the project
Strategic initiatives focused on product analytics, user retention, blockchain metrics expansion, and A/B testing. Highlights include expanding metrics coverage to 70+ blockchains, lifting performance scores from under 20 to over 50, and building a developer monetisation system with Stripe integration. Also co-shaped the AI agent ecosystem strategy and introduced two new trend pages (RWA and Gambling).
Challenge
81% slow pages, mobile performance under 20, PRO conversion at 0.19%, and a need to expand chain coverage — while keeping daily engagement high. The platform needed better data accuracy, faster pages, and a real monetisation path for developers.
Solution
- 01Led performance optimisation — Cloudflare image optimisation, asset compression, mobile tooltip redesign
- 02Expanded metrics coverage with new Unique Active Wallet (UAW) metrics across 70+ blockchains
- 03Built developer monetisation system with Stripe-powered PRO subscriptions
- 04Designed and ran A/B tests on homepage layouts, tab naming, and user surveys
- 05Co-developed an AI agent swarm strategy focused on gaming dApps
- 06UX work: homepage improvements, sidebar reorganisation, global font unification
Results
- →Mobile performance score moved from under 20 to over 50
- →Metrics coverage expanded to 70+ blockchains, lifting ranking quality
- →166K monthly active users at 47% direct traffic (strong brand loyalty)
- →Quests gamification reached 48K views
- →Developer subscription system ready for launch
- →Experimentation framework with Looker dashboards now powers decisions
Next case study
CEX.IO — Strategy and product for one of the earliest Bitcoin exchanges — scaled from cloud-mining roots to thousands of active traders with 99