n0thn/ studioContact

← All work · 2018 · Brand

Ogilvy: digital campaign platform

Next-generation digital campaign platforms for global brands — real-time analytics, content personalisation, and multi-channel campaign management.

Ogilvy — hero

About the project

Developed digital campaign solutions at Ogilvy, one of the world's leading advertising agencies, helping global brands manage immersive marketing experiences. The platform combined advanced analytics, real-time personalisation, and multi-channel campaign management across digital touchpoints.

Challenge

Create a flexible, scalable campaign platform that handles millions of users while providing real-time analytics and content personalisation — across languages, regions, and major social and analytics integrations.

Solution

  • 01Built a serverless architecture for maximum scalability
  • 02Implemented real-time analytics with custom dashboards
  • 03Developed an AI-driven content personalisation engine
  • 04Created a flexible multi-channel campaign management system
  • 05Integrated advanced A/B testing capabilities

Results

  • →Campaigns reached 10M+ users
  • →40% improvement in campaign engagement rates
  • →Campaign launch time reduced by 60%
  • →Real-time optimisation across 20+ markets

Next case study

Luxoft — Led development teams delivering trading platforms, risk-management systems, and connected-car solutions for UBS, Deutsche Bank, and Boeing